Launch Your Podcast: From Vision to Impact

Instructors:

Siri Baruc Thornton & Karaleigh Garrison

Mission Statement:

We empower aspiring podcasters to discover their unique voice and share their stories with the world. Through expert guidance and a supportive community, we provide the tools and knowledge needed to create, launch, and grow impactful podcasts. Our mission is to inspire creativity, foster connection, and transform passions into meaningful audio experiences that resonate with audiences everywhere.

Course Overview:

This 6-week course is designed to empower aspiring podcasters to create, launch, and grow a successful podcast that leaves a lasting impact. You’ll learn everything from crafting a unique concept to mastering storytelling and building a dedicated audience.

Module 1: Vision & Purpose

• Defining Your Why – Clarifying your deeper purpose behind podcasting.

• Nailing Your Niche – Discovering the unique angle that sets your podcast apart.

• Crafting Your Concept – How to create a theme and message that resonates with your audience.

Module 2: Podcast Production Essentials

• Equipment & Tools – Understanding the tech basics for recording and editing.

• Podcast Formats – Exploring various podcast styles such as solo shows, interviews, and panels.

• Episode Planning & Structure – How to create compelling and impactful episodes.

Module 3: Mastering Storytelling

• The Art of Storytelling – Creating emotional connections through captivating stories.

• Interview Techniques – How to draw out meaningful conversations and insights from guests.

• Keeping Listeners Engaged – Tips for maintaining audience interest and loyalty.

Module 4: Recording & Editing

• Recording Best Practices – Ensuring high-quality sound with simple, affordable equipment.

• Editing Like a Pro – Step-by-step guide to polishing your episodes for a professional finish.

• Adding Music and Sound Effects – Enhancing the listener’s experience with audio design.

Module 5: Branding & Marketing

• Creating a Memorable Brand – Building a cohesive brand identity, name, and style.

• Growing Your Audience – Effective strategies for attracting and retaining a loyal listener base.

• Leveraging SEO & Directories – Making sure your podcast is easily found by potential listeners.

Module 6: Monetization & Expansion

• Sponsorships & Ads – How to monetize your podcast through partnerships and ads.

• Multiple Revenue Streams – Exploring options like courses, memberships, and live events.

• Scaling Your Podcast – Strategies for growing your show while maintaining authenticity.

Module 7: Launching with Confidence

• Pre-Launch Buzz – How to build excitement and anticipation for your launch.

• Go Live – Launching your podcast to make a splash in the podcasting world.

• Post-Launch Growth – Tracking your metrics and continuously improving.

Bonuses:

• Exclusive Templates & Resources – Episode planning templates, scripts, and branding guides.

• Q&A with Siri and Karaleigh – Live Q&A sessions to get personalized feedback and support.

• Private Podcasting Community – Access to a supportive community of fellow podcasters.

Course Pricing:

• Early Bird Special: $1,194 (Available for the next two weeks)

• Standard Enrollment: $1,394

• VIP Access: $1,994 (Includes exclusive 1:1 coaching sessions with Siri and Karaleigh for personalized guidance)

Course Details:

• Length: 6 weeks

• Start Date: October 16th

• Sessions: Weekly live sessions with Q&A (1-2 hours per session)

• Location: Online via Zoom

• Materials: Recorded sessions, workbooks, and templates provided to all students.

Who This Course is For:

• Aspiring podcasters ready to launch their first show.

• Current podcasters looking to grow their audience and increase their impact.

• Creatives and entrepreneurs seeking a platform to share their message and expertise.

Final Outcome:

By the end of this course, you will have the confidence, tools, and strategy to launch and grow a successful podcast that creates lasting impact.

6-Week Course Schedule:

1. Week 1: Wednesday, October 16th – Noon (PST)

   • Module 1: Vision & Purpose

2. Week 2: Wednesday, October 23rd – Noon (PST)

   • Module 2: Podcast Production Essentials

3. Week 3: Wednesday, October 30th – Noon (PST)

   • Module 3: Mastering Storytelling

4. Week 4: Wednesday, November 6th – Noon (PST)

   • Module 4: Recording & Editing

5. Week 5: Wednesday, November 13th – Noon (PST)

   • Module 5: Branding & Marketing

6. Week 6: Wednesday, November 20th – Noon (PST)

   • Module 6: Monetization & Expansion

   • Bonus Q&A and Final Launch Prep

Wrap-up:

• The course will end on Wednesday, November 20th, just before the holiday season.

Ideal Class Size:

• Standard Enrollment Class Size:
  12-20 participants is our ideal. This allows for:

  • A collaborative learning environment where participants can engage with each other.

  • Enough personalized attention during group discussions, Q&A sessions, and feedback opportunities.

• VIP Access Participants:
  Depending on the number of people interested in the 1:1 coaching, we will limit this to 5-8 VIP participants to ensure quality individual sessions with both Siri and Karaleigh.

Why This Class Size Works:

• Small enough to foster meaningful interaction and ensure each student gets adequate attention.

• Large enough to create a diverse, engaging group dynamic where participants can learn from each other.